I had just founded Eftinzz Outfit earlier in the year 2016 and business was coming in gradually. I got a decorating job in Ado Ekiti and I was really excited. This seemed like a huge break for our budding events company.
We ended up not only handling the decorations but also part of the events planning. After the entire event, I was not paid. Shocking!
I was broken, especially as this job was a State Government job, awarded to an events company located in Lagos who sub-contracted the job to me.
I started thinking of ways to ensure that this never happen to other event business owners in Ondo State specifically, where I reside.
Beauty and Bride was birthed as a networking and visibility platform for business owners in the events and creative world.
The first edition was held on July 16th, 2017 at The Dome and this happened to be the first events and wedding exhibition in southwest Nigeria, excluding Lagos state.
The second edition was held on August 11th and 12th at Handef Events Center, Ilesha road, Akure, having a network of speakers from all over Nigeria. So far, the event has directly impacted about 85 businesses (Exhibitors) and over 50 businesses indirectly.
Eftinzz Outfit created Eftinzz events budget planner on Google Playstore in 2017. This app is Nigeria first budget application which breaks down your wedding budget to necessary sections in 30 seconds.
Beauty and Bride became a registered trademark in Nigeria in 2018
Unveiling of the Beauty and Bride magazine.
CHALLENGES First Entrant Challenge: Pioneering an industry focused exhibition and fair has been a huge challenge as we are faced with people who are unaware of the huge benefits of participating in such event.
Sponsorship: This project has been self-funded by me over the years. Sponsorship by corporate bodies and individuals has been a high huddle to jump